顾客让渡价值分析:逆向营销视角

Analysis on Customer Alienation Value:Marketing Perspective in Opposite Direction

随着社会经济和科学技术的发展,逆向营销从根本上改变了传统营销的观念和方式,消费者成为整个营销过程的主导者。通过逆向营销的组合方式消费者能够获得更大程度的顾客让渡价值和顾客满意,并使企业能够在日趋激烈的竞争中更好地开展营销活动。

With the development of social economics and the improvement of science and technology,alienation marketing changed the concepts and methods of traditional marketing fundamentally, and consumers have become the subjects in the marketing process. Consumers can obtain more customer alienation value and customer satisfaction through combined ways of alienation marketing and it also enables enterprises to carry out efficient marketing activities in the hot competition environment.