试论高职院校电子商务专业的人才培养

On Talent Fostering of E—Business Specialty in Higher Vocational Colleges

电子商务专业是顺应我国在向新型工业化转型的过程中对大批高素质高技能专门人才的需求而设立的专业,然而,目前许多电子商务专业学生毕业后却难以找到对口的企业和岗位。造成这种矛盾现象的根源之一就在于我国高等院校在电子商务专业人才的培养中缺乏明确的培养方向和适当的专业定位。本文分析了我国高校特别是高职院校在电子商务专业人才培养中所存在的问题,并针对这些问题提出了“分类培养、定向培养和全程培养”的对策。

E-business specialty is set up for the needs of a great amount of professional talents with higher quality and skill adaptation to the process of China＇s industrialized transition. However, it is very hard for most of the graduates of e-business specialty to find corresponding institutions and jobs at present. One of the fundamental reasons creating such paradox phenomena is that there is no explicit fostering direction and proper specialty orientation of e-business specialty in vocational colleges. The paper analyzes existing problems in e-business specialty talents fostering of higher vocational colleges and put forward countermeasures of classification, oriented and whole-lengthy training based on those problems.