纸质媒介经营管理策略模型分析

Pattern analysis of managerial strategy of paper media

针对在市场经济条件下,新闻媒体大战,硝烟弥漫,变化万千的现状,采用理论分析的方法深入研究当今的纸质媒介经营管理策略,对5种媒介经营管理策略模型进行了深入分析,以期为纸质媒介经营管理者提供实践性很强的指导作用。

Under the market economy system, the wars in the media are severe and changeable. ＂lhe article deeply studies the managerial strategy of paper media and analyzes five kinds of strategy patterns in management of the media through the theory analysis, which offers a practical instructive significance to the managers of paper media.