试论走向消费社会的意识形态

The Views On Characters Of Ideology That Going Toward The Consumer Society

随着物质生产力水平的递进和信息科学技术的迅猛发展,人类社会特别是西方发达工业国家,从马克思时代的以生产为核心的社会逐渐过渡到消费占主导地位的社会,从传统象征意义的商品社会走向符号化和功能化的消费社会。在这样的社会,意识形态无论是外延还是内涵实际上已经发生了有别于传统的变化,表现为科学技术的意识形态化和去政治化,走向更深层次的无意识,以及从公共领域向日常生活领域的渗透等。

With the progress of productivity and great development of science and technology, human society, especially the western nations, has turned from the times of Marx , the core of which is production, to the consumer society in which consumption is dominant. During the procession, the ideology has changed itself from its traditional form by its intension and extension. And main changes include three aspects： science and technology acting as a kind of de-political ideology; the more unconscious ideology; the ideology permeating into the private sphere.