西部地区中小企业网络营销发展研究

A Study On The Small-and-Middle Enterprises Networking Marketing Development of The West Regions

经济发展的实践表明,信息网络技术的发展和应用改变了企业经营理念、经营组织、经营方式和经营方法,不断促使企业飞速发展。网络营销作为一种全新的营销方式,是适应网络技术发展与信息网络社会变革的新事物。本文立足西部地区中小企业发展的特殊性,在简单分析其网络营销现状、面临主要问题的基础上,提出了促进欠发达区域中小企业如何利用网络营销,促进自身较快健康发展的对策建议。

The economy development reality expresses that the technical development applied in network greatly changed the business enterprise principles of management,improved the buildup of the way and method,which urging the business enterprise to develop continuously. The network marketing is used as a kind of new marketing method, which is adept to network technique and society development. This paper puts forward to promote the development of the small-and-middle enterprises network marketing of the west regions in simplify analyzing the present conditions and the key problems of network marketing ,then the author puts some suggestions to improve it＇s development.