万宝龙：书写工具向奢侈品的进化

Mont Blanc:Evoiution from the Writing Instrument to the Luxury Product

跳出功能主义的窠巢。满足顾客在文化上的高端情感诉求。并步步为营地进行品睥多元化和国际化,万宝龙这一汉堡制造业的传统代表在新时代成功地延续了自己的传奇。

Mont Blanc jumped out of the old pattern for the function needs.It has worked for satisfying customers' high-level emotional needs for culture.It has carefully and gradually diversified and internationagzed the brand.As a representative of the traditional manufactudng industry in Hamburg,Mont Blanc has successfully continued its legend.