摘要
从调研图书出版市场入手,分析了当前图书市场出现的危机感,提出了图书市场应顺势起基,和有待于提高的作者、译者资源,策划、编辑和设计资源的有机整合以及联合营销渠道等。强调了读者决定图书市场和图书出版在选题、规划上的重要性。
From the investigate and study on book publishing market, author analyses the problems within the book market now, and bring forward that the book market has to conform the situation, to conformity authors, translators and masterminding, edition with design etc. human recourse; to combine every kinds of distribution channels. At last, point out it is important that the readers decide the book market and choosing theme, programming for book publishing.
出处
《农业图书情报学刊》
2006年第9期138-139,共2页
Journal of Library and Information Sciences in Agriculture
关键词
图书
出版
市场
book
publishing
market