摘要
《市场营销学》课程教学改革必须实现从以学科为中心向以学生为中心的转变,必须改革传统的强调“三基”(基本理论、基本内容、基本方法)的课程教学目标引导下的教学模式,从维持性学习向创造性学习过渡,从单向传输变为双向的学习交流,从封闭的学习向开放的学习过渡。
The teaching of the course of Marketing should change from discipline-centered to student-centered approach, change from maintenance study to creative study, change from one-way transmission to two-way communication, and change from closed-type study to open-type study.
出处
《株洲工学院学报》
2006年第5期158-159,共2页
Journal of Zhuzhou Institute of Technology
关键词
学科
学生
转变
discipline
students
changing
