供应链、逆向供应链系统的定价策略模型

The Price Decision Model for the System of Supply Chain and Reverse Supply Chain

本文对基于单一制造商和单一零售商构成的供应链、逆向供应链系统进行了研究,应用博弈理论对供应链、逆向供应链系统的定价策略进行了分析,分别得出非合作博弈的均衡解和合作博弈的均衡解,进一步对各种定价策略的效率进行了分析。另外,给出了便于实际操作的协调方法。

The system of supply chain and reverse supply chain between the manufacturer and the retailer is studied in this paper. The price decisions are analyzed by game theory. A non - cooperative game equilibrium and a cooperative game equilibrium are obtained. Efficiency of every decision is further analyzed. In addition, an approach to coordination is given which can be used easily in practice.