旅游住宿服务满意度模型分析——以西安市为例

An Analysis of Tourists Satisfaction to Accommodation——The Case of Xi'an City

文章以项目组2004年对全国六大旅游热点城市入境游客所做的抽样调查数据为基础,运用对数线性模型这一多元统计分析方法,对西安市日本和美国游客关于旅游住宿服务的满意度进行了量化分析,得出了日本游客对西安市住宿服务的满意度要高于美国游客这一结论。从而为西安市针对不同的目标客源市场制定合理的旅游开发政策提供了一定的理论依据。

This paper utilizes log linear model method to carry out the analysis on the accommodation evaluation made by Japanese and Ameriean tourists in Xi＇ an. All data comes from ＂the sample survey by the project group in 2004. The conclusion that Japanese tourists＇ satisfaction on accommodation is better than American tourists＇ in common sense is get. Then it provides reference for tourism administration in Xi＇ an to made reasonable tour development policy in view of different target source of tourist markets.