绿色饭店市场营销的内涵及措施

On the Connotation of Green-hotel Marketing and Its Marketing Strategy

绿色饭店市场营销包括绿色饭店理念营销和绿色饭店产品营销。本文介绍了绿色饭店的概念,论述了绿色饭店市场营销的内涵,结合我国绿色饭店实际讨论了绿色饭店市场营销的措施。

This paper holds that the green hotel marketing includes the green hotel concept marketing and the green hotel product marketing. It introduces the conception of green hotel, discusses the implication of the green hotel marketing and the marketing measures.