中共早期党报发行研究

Distribution of the Party Newspapers in the Early Years of the CPC

建党初期与第一次大革命时期,中国共产党创办了许多报纸。这些报纸读者定位明确,价格低廉,内容丰富,吸引了大批读者。党十分重视报刊发行工作,制订了灵活多样的发行策略。由于全党的共同努力,中共建立了遍布各地的党报销售网点,在反动势力统治的地区,还初步建立了秘密发行网。党还要求各党报之间互相宣传推介,直接促成了党报之间的互助合作,有效地利用了党报资源,提高了党报的销量。党的主张也随着党报销量的增长而深入到群众之中。

The newspapers run by the CPC in the early years after its birth and during the First Revolutionary Civil War were oriented towards specific readers and had rich contents and in- depth analyses and comments, their prices were low. The Party devoted much attention and did its best for their distribution and successfully developed their market. With flexible distribution tactics they broke the ban from the reactionary forces. These papers also were advertised and promoted one another and reaped the maximum publicity results with limited resource input. As a result, the Party newspapers gained strength and momentum and laid foundation for their larger distributions. With the expansive distribution of newspapers, the Party＇s positions stroke root in the hearts of the people.