探索从包钢营销平台中挖掘客户价值

Exploration of Exploiting Customer Value from Baotou Steel(Group) Marketing Platform

分析了传统CRM与新型CRM的区别,剖析了分析型CRM中客户、关系、管理三者的本质联系。结合目前包钢营销管理信息网络平台,提出包钢探索客户价值分析的四项基本职能:即客户分析、客户分类、市场定向、建立预测模型。

This paper analyses the differences between traditional CRM and the new type CRM, the essential relations among the customers, the relations and the management in analyzing CRM. Combining the Baotou Steel marketing information management platform, it proposes four basic functions of Baotou Steel（Group） mining customer value anahysis： customer analysis, customer classification, market direction, establishing forecast model.