建筑陶瓷行业新产品获利能力研究

Study of the Profit Capability of New Products in Building Ceramics Industry

建陶行业中许多企业利用产品创新带来了经济和社会效益,但也有不少企业以抄袭为乐,以模仿为荣,导致产品同质化现象日益严重,降低了整个行业的盈利能力,也制约了行业向更高层次发展。通过对建陶行业新产品获利空间的建模分析,探讨了提高创新产品获利能力的途径,即建立有利于产品创新的环境,实现行业的可持续发展。

In building ceramics industry, product innovation has brought great benefit to many companies. However,some companies have made profit by copying other products, which results in the product homogeneity. The profit model of new products is put forward and the approaches to improve the profit capability of new products are discussed in order to realize sustainable development.