名牌战略——浅谈君山银针营销策略

Famous Brand Strategy——Brief Talk on Marketing Strategy of Junshan Silver Needle

在市场经济条件下,实行君山银针的品牌战略,应确立“茶盖中华,价压天下”这一“卖点”。积极参与市场竞争,加强保护意识,从而赢得市场。

under the market-oriented economy conditions, to carrying out famous brand strategy of Junshan silver needle, we should establish the sale focus of the tea which has gained the reputation of ＂being famous in China and enjoying good price in the international market＂. Take active part in market competition, strengthen protection concionsness, and gain the market.