中国民营企业十大营销误区

Ten Areas of Marketing Misunderstandings in Chinese Private Enterprises

中国民营企业艰苦的走过了20多年历程,这20多年是一个在实践中探索的过程。尽管他们创造了许多营销奇迹,但也暴露出许多重要问题。

Chinese private enterprises have painstakingly undergone the exploration in practice over more than 20 years. Although they have cre- ated many marketing miracles, numerous im- portant problems also emerge.