生态旅游潜在客源市场特征的调查研究——以桂林彭祖坪生态旅游开发为例

Investigation of Characteristics of Potential Eco-tourism Market——A case of eco-tourism development of Pengzuping in Guilin

为探明客源市场生态旅游消费的潜在特征,通过问卷调查,从客源市场的区域分布、层次结构、出游时间和生态旅游意向等方面进行分析。结果表明,生态旅游符合人们“回归自然”的旅游新时尚,有着极大的开发空间;同时,在旅游开发过程中必须注重生态环境的保护,加强配套设施的建设,并根据资源特色设计不同类型产品,多渠道宣传促销,开拓潜在客源市场。

In order to obtain the potential characteristics of eco-tourism market, a survey was taken by questionnaire, then area distribution, hiberarchy and travel time and eco-tourism intention of the market were analyzed. The result shows that eco-tourism is a new style of tourism and have an excellent developmentin the future. During the development of eco-tourism resources, protecting the ecological environment strictly, strengthening the construction of relevant facilities, designing different kinds of products, promoting through multiple channels, and developing the potential market： should be paid more attention to.