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基于自我概念的女性保健品市场消费行为分析 被引量：2

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摘要 本文在分析我国女性保健品市场的细分现状与营销现状的基础上,指出目前保健品市场的营销问题是保健品企业没有把握消费者消费行为的本质所致,而自我概念是解读消费行为的密码。文章借助女性自我概念结构模型分析了不同自我概念的女性消费者保健品行为特征。
作者 赵春妮
机构地区 天津商学院管理学院
出处 《商场现代化》 北大核心 2006年第08Z期34-35,共2页
关键词 自我概念 女性保健品 消费行为
分类号 F407.8 [经济管理—产业经济]
  • 相关文献

参考文献5

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二级参考文献12

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共引文献25

同被引文献24

  • 1谭箐,耿黎辉.论女性自我概念与服装消费行为[J].西南交通大学学报（社会科学版）,2005,6(4):119-122. 被引量：14
  • 2梁海红.男性消费者自我概念模型及实证研究——以杭州市为例[J].江苏商论,2006(12):17-19. 被引量：3
  • 3佚名.2013-2018年中国化妆品行业市场深度调研及投资战略研究分析报告[EB/OL].[2013-11-05].http://www.chinabgao.com/k/huazhuangpin/analysis.htm1.
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  • 10Rosenberg M. Conceiving the Self [ M ]. New York: Basic Books, 1979.

引证文献2

二级引证文献7

商场现代化
2006年 第08Z期

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