国外关系营销的新领域:B2B商业关系结束研究
摘要
20世纪90年代中后期“商业关系结束(BusinessRelationshipEnding)”作为新的研究领域兴起,本文在整理中西方相关文献的基础上,介绍了商业关系结束的主要研究对象和研究发现。在分析主要研究发现和研究方法基础上,提出了后续的研究方向。
参考文献10
-
1Dwyer,F.Robert,Paul H.Shurr and Sejo Oh.Developing Buyer-Seller Relationships[J] Journal of Marketing,1987,51 (2),11-27
-
2Dwyer,F.Robert,Paul H.Shurr and Sejo Oh.Developing Buyer-Seller Relationships[J] Journal of Marketing,1987,51 (2),11-27
-
3Tore Strandvik,Maria Holmlund.Customer Relationship Dissolution-What Do Wee Know and What Do We Need To Know?,Swedish School Of Economics And business Administration Working Papers.2000,http://www.shh.fi/link/bib/publicaions.htm
-
4Caroline Giller,Sheelagh Matear.The termination of interfirm relationships[J].The Journal of Business & Industrial Marketing.Santa Barbar,2000:16(2),94
-
5Stewart,K.The Customer Exit Process-A Review and Research Agenda[J].Journal of Marketing Management,1998:14,235-220
-
6Ping Jr,Robert A.Some Uninvestigated Antecedents of Retailer Exit Intention[J].Journal of Business Research,1995,34(3),171-180
-
7Ping Jr,Robert A.The Effects of Satisfaction and Structural Constraints on Retailer Exiting,Voice,Loyalty,Opportunities and Neglect[J].Journal of Retailing,1993,69 (3),320-352
-
8Bluedorn,Allen C.The Theories of Turnover:Causes,Effects,and Meaning[J].Research in the Sociology of Organizations,S.Bacharach (Ed.),Greenwich,CT:JAI Press,1982,1,75 128
-
9Michalske,s.Relationship Dissolution:A Theoretical and Empirical Study of Customer Switching and Customer Reactivation Processes in the Banking Industry[D],Nordic Workshop on Relationship dissolution,Visby,Sweden,2002,September,20-22
-
10T.htinen,daana,and Aino Halinen-Kaila.The Death of Business Triads:The dissolution process of a net of companies[D].Proceedings of the 13th IMP Conference.Lyon,France.1997
-
1Zheng Yang.Ending Exploitation[J].ChinAfrica,2013,5(6):24-25.
-
2段传敏.拥抱新营销时代[J].网际商务,2004(2):22-23.
-
3吴世军.武汉零售企业核心竞争力研究[J].商场现代化,2009(13):3-4.
-
4姚瑶.2014年度十大热门话题[J].广告主,2015,0(1):30-31.
-
5张锋.保密协议对权益伤害说“不”[J].教育与职业,2004(22):43-43.
-
6“竞业禁止”勿滥用[J].产权导刊,2013(5):81-81.
-
7王峥.生菜可以这样卖[J].西北园艺（蔬菜）,2005(3):48-50.
-
8面对“竞业禁止”须谨慎[J].劳动保障世界,2008(12):33-33.
-
9龙冀.浅谈竞业禁止对商业秘密的保护[J].现代商业,2013(36):273-273.
-
10巴哈马旅游部积极开拓国际旅游市场[J].国际市场,2011(8):71-71.
