产品创新:不确定条件下的决策
摘要
本文首先对产品创新不确定条件下单品种、多品种风险分析方法做了讨论,并用实例对产品创新风险决策的过程进行了论述。最后提出了风险价值和风险价值系数的概念,并利用风险价值系数进行产品创新风险决策。
出处
《商场现代化》
北大核心
2006年第09Z期72-74,共3页
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