透视欧洲防晒剂市场

Perspective of European sun care market

论述了欧洲防晒品市场现状以及自晒黑市场情况,并对高SPF值产品进行了分析,指出能提供给消费者的不仅仅是高SPF值的产品,更重要的是能提供给消费者更加方便的产品。介绍了即将实施的欧洲UVA保护法,并对比了Boots五星级体系各自的优势。介绍了喷雾防晒剂以及防晒片剂。指出防晒剂的未来是变化莫测的,但在市场开拓的道路上是值得思考的。

The situation of European sun care market and the serf-tan market are related. Ultra high SPF protections are analyzed. It is pointed out the ultra high SPFs are not the only factors sun care needs to offer today＇s consumers, greater convenience will be the key. European UVA protection method is introduced and compared each advantage with the Boots five star system. Sun care spray and sun protection tablet are also introduced. It indicates that the forecast is changeable, but in a pioneering market, that＇s a warming thought.