摘要
运用博弈模型分析利己与利他的辩证关系、消费主体利己本性的合理性,并分析消费利他主义的前提、行为及其结果,试图以消费为媒介,探究人类完整的利己、利他和互利的本性。
The article analyzes the dialectical relation between egoism and altruism with the tool of game theory, and demonstrates the egoistic reasonability of consumer subject and the premise, behavior and effect of consumption altruism, trying to probe into the egoistic, altruistic and mutual-benefiting natures of human beings by medium of consumption.
出处
《云南社会科学》
CSSCI
北大核心
2006年第5期52-57,共6页
Social Sciences in Yunnan
关键词
消费
利己
利他
消费关系
消费利他主义
Consumption
Egoism
Altruism
Consumption relation
Consumption altruism
