试论品牌竞争时代与关系资源

Existing and Developing of China's Agriculture Journals

品牌竞争时代实质是对关系资源竞争的时代。关系资源将在企业的运作中发挥越来越多的作用。企业的关系营销和企业工作作为发挥关系资源的重要手段,其重要性也愈加凸现重要。

The competition era of brand essence is the era for competition of relation resource, relation resource will play a more and more role in the operation of enterprises. Relationship marketing an Public relations of enterprise are important means to give play to the role of relation resource, its function is more important too.