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营销学产品分类研究综述 被引量:7

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摘要 本文回顾了营销学研究领域产品分类的主要方式。经过学者们八十多年的探索和研究,产品分类方式基本上形成了以消费者购买努力、产品信息特征等为主,其他分类标准为辅的格局。但是,在各类不同的研究中,产品分类方式的使用没有形成统一的标准,而是呈现多元化的趋势。
作者 倪娜
出处 《外国经济与管理》 CSSCI 北大核心 2006年第9期31-37,共7页 Foreign Economics & Management
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