1Dietmar Wiedmann, Exploring the Concept of Mobile Viral Marketing through Case Study Research[J]. Laborjournal, 2007.
2Pousttchi, K. ; Wiedemann, D. G: Success Factors in Mobile Viral Marketing: A Multi-case Study Approach[J]. Proceedings of the 6^th International Conference on Mobile Business(ICMG2007), IEEE Computer Society Press. Toronto, Ontario, Canada 2007.
3S. -- Y. Hung, C. -- Y. Ku, C. -- M. Chang, Critical Factors of WAP services adoption: an empirical study[J]. Electronic Commerce Research and Applications 2 (1) (2003).
4Ralph F. Wilson, The Six Simple Principles of Viral Marketing, Web Marketing Today[J].2 (1) 2000 [2008-5- 10] www. wilsonweb. com/wmtS/viral -- principle, htm.
5Bauer H. ;Barnes S;Reiehardt T. ;Neumann M. ,Driv ing Consumer Acceptance of Mobile Marketing: A Theoretical Framework and Empirical Study[J].Jourhal of Electronic Commerce Research, 2005.
6Subranmani, M. R; Rajagopalan, B. : Knowledge-Sharing and Influence in Online Social Networks via Viral Marketing[J]. In; Communications of ACM, 2003.
7Haig, M. , Mobile Marketing.. The Message Revolution[M].Kogan Page, London, 2002.