论名家陶艺作品的销售

MARKETING CERAMIC MASTERS' WORKS

名家陶艺作品的销售主要取决于销售渠道和营销方式。不同的国家和地区，由于文化背景、生活水平和审美观念等的不同，适销艺术特点不同的陶艺作品。根据景德镇名人名作在日本、美国、澳大利亚以及港澳等地展销的经验，国家级大师的陶艺作品应在与其价位相称的有名气的、有档次的大公司或美术馆和博物馆里展销，且陈列要有档次，宣传广告要有气势；否则就难以有销售效益。

A good sale of ceramic masters' works largely depends on selling channels and marketing tactics.In different countries and districts, where the cultural backgrounds, living standards and aesthetic concepts cliffer, the market for ceramic masters' pieces varies with their artistic features. Based on the experiences in marketing Jingdezhen Ceramic Masters' Works in Japan, the U. S., Australia, Hong Kong and Macao, to achieve goocl sales 'Benefits, masters' works should be displayed for sale in those prestigious, first - rate department stores, galleries and museums worthy of a good price. Besides, artpieces should be arranged for display in excellent taste to highlight its artistry. Finally, as an important part of promotion, advertisements should be very imposing.