E-mail营销的症结和对策

The Countermeasure to the Problem of E-mail Marketing

E-mail作为互联网上应用得最早、最受欢迎的服务,在营销上的应用却一直没有很大的起色。这关键在于E-mail营销市场的不成熟、垃圾邮件作祟和E-mail营销的专业化程度不高。因此,建立一个规范、理性、专业化的市场才是改变这一状况的根本出路。

As the earliest, most popular service on Internet, e-mail fails to find an effective way in marketing. The main cause lies in the immaturity of e-mail market, the impediment of junk-email and poor specialization of e-mail marketing. So, the fundamental way for all the problems solved is to build a normative, rational and specialized e-mail market.