中国企业走向世界的营销策略

Innovation on Marketing Strategy for Chinese Enterprises Going into the World

中国企业要想在全球化竞争环境中求得生存,获得发展,就必须对现有的营销观念、营销方式及营销手段等营销理论和实践活动进行创新和变革;实施全面创新的营销战略,以求发展壮大自己。

Chinese enterprises must carry out innovative marketing strategies to face the challenge of economic globalization. It is the only way for them to win in the fierce competitions and strengthen themselves. Therefore,it is of great significance in theory and practice to discuss the contents and features of marketing models in the new environment and have the breakthrough on the theories and practice promoting enterprises in China to compete in international market and occupy international market and improve international competitive capability.