摘要
在回顾CBA电视转播权营销历程的基础上,分析探讨了提升CBA电视转播权价值的利益因素和制约因素,并针对现阶段CBA发展的状况,提出了一些提升CBA电视转播权的做法和建议.
In the foundation of reviewing the marketing course of the CBA television broadcasting right, this article analyzed and discussed the advantage factor and the restriction factor of promoting the value of the CBA television broadcasting right. Aiming at the present development condition of CBA, this article gived some procedure and the suggestion.
出处
《韶关学院学报》
2006年第6期152-155,共4页
Journal of Shaoguan University
关键词
电视转播权
CBA
提升
价值
Television broadcasting right
CBA
promotion
value
