摘要
在分析后配额时代中国纺织服装企业实施OEM策略原因的基础上,提出了中国纺织服装企业发展的策略选择,阐述了服装企业品牌创立的重要性。
After analyzing the reasons for OEM strategy adopted by textile and garment enterprises in the postquota era,the author presented the strategy alternative for these enterprises and stated the importance of establishing a famous brand.
出处
《南通纺织职业技术学院学报》
2006年第3期82-83,共2页
Journal of Nantong Textile Vocational Technology college
关键词
中国纺织服装企业
品牌策略
OEM
OBM
textile and garment enterprises in China
famous-brand strategy
OEM
OBM
