摘要
零售企业的市场营销，首先要“听”——顾客调查；经过“想”——分析思考；然后再“说”——宣传推广。在企业刚开业阶段和每隔一段时间，要着重做“定位营销”或“品牌营销”；在日常运营中，则选择恰当时机，做“促销营销”。
The marketing of the retail corperation should follow such steps below, First, ＇listen＇ - Consumers survey; Second, ＇think＇ - Analyze the feelings; Lastly, ＇speak＇ - Advertising ＆ Promotion, It is highlighted to practise ＇positioning marketing＇ or ＇brand marketing＇ at the beginning of a corporation and after a certain period, While in daily operation, ＇promotion marketing＇ should be carried out at a proper timing.
出处
《国际商业技术》
2006年第5期32-36,共5页
International Business & Technology
关键词
市场营销
顾客调研
定位营销
品牌营销
促销营销
marketing, consumers survey, positioning marketing, branding marketing, promotion marketing
