副刊初探

On Supplement

随着纸质媒体的快速发展,特别是平面媒体(如网络)的异军突起,副刊的内涵与外延、社会功能与在媒体的作用,都发生了深刻的变化。传统的观点把副刊视为媒体“配角”,是人们茶余饭后的消遣工具。研究、探索副刊的发展规律,对于各媒体办好副刊,提高舆论引导水平,特别是纸质媒体面对网络的挑战,如何发挥自身优势,占领市场具有重要意义。

Along with the rapid development of the paper media, especially the emerging of the complanate media,the meamng and extension of supplement and its social function, all experienced prominent change. Traditio supplement was the＂minor role Of mass medis, It＇s just for relaxation, The article however, shows its different view of supplement＇s importance in market, researching and doting its developing rule, putting forward ways of improving its quality ,of leading public opinion, and of meeting challenges coming from the net,