摘要
文中阐述了网络经济时代我国石化企业市场竞争的特点;对目前国内石化企业市场营销的现状进行了全面分析;结合国情,提出了适合我国石化企业市场营销的发展建议。
The market competition characteristics of Chinese petrochemical enterprises in the era of internet economy are described; all-sided analysis is made in respect of the present status of Chinese petrochemical enterprise's marketing; a development suggestion suitable for Chinese Petrochemical enterprise's marketing is put forward considering the situation of China.
出处
《炼油与化工》
2006年第3期3-5,共3页
Refining And Chemical Industry
关键词
石化企业
市场营销
现状分析
发展建议
petrochemical enterprise
marketing
present status analysis
development suggestion
