河北企业绿色营销实施现状及对策分析

Implementation and Countermeasures of Green Marketing by Hebei's Enterprises

树立绿色营销观念,开发绿色产品,开拓绿色市场,实施绿色经营,乃为21世纪企业营销发展的新趋势,这也同样给河北的企业创造了新的机遇。河北的社会经济特征和资源环境约束表明,如果不加快实施绿色营销战略,经济增长就难以维持,也难为后代创造可持续发展的条件。走可持续发展之路是提高河北企业的产品在国际市场上竞争力的必备条件,因此,应把实施绿色经营作为企业发展的当务之急。

The new trend in the marketing development for the enterprises in 21st century is to have the concept of green marketing, develop green products, explore green market and implement green operation. This trend has brought about new opportunities for the enterprises in Hebei Province. The social and economic features as well as the restrictions of resources and environment in the province indicate that without immediate implementation of green marketing strategies, it is impossible to maintain economic growth or create conditions for sustainable development for the generations to come. The road of sustainable development is a necessary prerequisite for Hebei＇s enterprises to enhance their competitive force on international market. Therefore, the implementation of green operation is the urgent task for the development of enterprises.