根据市场需要 发挥品牌优势 构建民办高职招生模式

A Mode of Student Recruitment of Private Vocational College Taking Advantage of the Brand Name of the Sponsoring Corporation

品牌是一种无形资产,它代表了较高的市场知名度和美誉度。我国的民办高职院校大多数办学时间不长,很难说哪家民办高职院校已形成自己的品牌。但大多数民办高职院校是由著名企业创办,从品牌的角度分析,他们只不过是这些企业品牌的延伸。因此,民办高职院校应该充分发挥这种得天独厚的品牌优势,积极构建科学合理招生模式,以保证生源长盛不衰,为其办学规模不断扩大、办学质量不断提高打实基础。

A good brand name is an invisible asset to its corporation. The private vocational colleges in China are new and haven＇t had long enough time to have their own brand names. Yet most of them are sponsored by well--known corporations whose good brand names should be well used by the colleges to recruit more and better students.