主观因素对SWOT分析法的影响及对策分析

Influence of subjective factors on SWOT analysis and the countermeasures

针对SWOT分析法应用过程中的一个常见问题,即主观因素的加入造成分析结果的偏差,继而影响决策的准确性现状,论述了该问题产生的原因和影响,并从3个方面即德尔菲法的介入、企业体制的完善以及决策者的理性思考,提出了解决该问题的建议。

This paper points to a common question which will warp the results in application process of SWOT analysis. That is we can not avoid adding subjective factor. At last, we sum up the reasons and the influence of the above problem, and from three aspects advance ways - Delphi Method, the structure of business units and the decision maker＇s rational thinking, we offer ways to slove the problem.