SWOT分析法在蔬菜种业公司发展战略研究中的应用——以天津科润农业科技股份有限公司为例

Application of Method of SWOT Analysis on Development Strategy of Vegetable Seed Company:Taking Kernel Agricultural Science & Technology Corporation Limited for Example

以天津科润农业科技股份有限公司为例,通过对科润公司内部环境和外部环境的分析,总结出公司成功的关键因素。运用SWOT分析的方法确定出科润公司发展战略,最后对其进行评价。

Taking Kernel Agricultural Science ＆ Technology Corporation Limited for example, through the analysis to the internal environment and external environment of this company, it is summed up the key successful factors of the internal and external environment. And also by the method of SWOT analysis, the development strategy is determined, and finally the evaluation on the company is given.