增强我国企业营销力的思考

Consideration on strengthening the marketing power of enterprises

经济全球化和竞争国际化的新格局,改变了我国企业的营销环境。在知识经济条件下,创新是企业具有持续竞争力的基础。营销创新决定着企业营销力,从而也是决定着企业整体竞争力的根本方面。当前我国企业的营销创新主要包括:观念创新、市场创新、产品创新、营销方法创新等。

The situation of economic globalization and competition internationalization changed the environment of marketing for enterprises. Under the condition of knowledge economic, innovation is the key to ensure the lasting competitive ability. Marketing innovation determines the marketing power of enterprises, so it is the basic factor of the overall competition ability in enterprises. In the marketing innovation of enterprises, the contents of innovation should include conception, market, product and marketing method, etc.