摘要
随着人们“绿色”、“环保”意识的提高,“绿色消费”已经成为一种时尚。本文简要阐述了陶瓷行业绿色营销的涵义和战略意义,并提出了绿色营销组合的策略。
With the improvement of people＇s consciouseness to consumption ＂ becomes a fashion. This paper pointed out the ＂green＂ and ＂environment＂, ＂green meaning and signification of green marketing and indicated the strategy of green marketing in ceramic enterprises
出处
《佛山陶瓷》
2006年第9期27-29,共3页
Foshan Ceramics
关键词
绿色营销
陶瓷行业
营销组合
green marketing, ceramic enterprises,marketing combination
