手机媒体的现状与前景

The Current and Future Development of Mobile Media

尽管手机是作为人际语音通讯工具而诞生的,但由于与互联网的结合,使它越来越具有综合性媒体的特征。结合国内外数据和案例,梳理出目前手机媒体的应用状况,并对其传播特征和发展前景进行初步的分析。从媒体内容上看,手机应用主要包括手机小说、手机新闻、手机电视和手机学习等几类。手机是互联网的延伸,因此手机同样具有数字化、互动性和多媒体性。但手机又是一个移动终端,设备的便携性要求其传播的信息具有短小精悍的特点,以满足随时、随地的互动要求。随着3G手机的普及,手机媒体的功能将更加强大。手机有望成为继第四媒体之后的第五媒体,成为新一轮的研究和应用热点。

Mobile phone was born initially for interpersonal communications, but combining with the Internet, it has become multimedia. Based on the case study at home and abroad, this research describes the current application of the mobile media, and analyses their characteristics and future development. According to the content, the mobile phone application includes mainly mobile novels, mobile news, mobile TV and mobile learning. With the extension of the Internet, mobile phone enjoys basic characters of digitalization, interactivity and multimedia. But as a mobile terminal, the portability of the device demands short messages so that users can interactively communicate anywhere and anytime. With the popularization of 3G technology, the function of the mobile media will be more powerful. And the mobile phone will become the fifth media succeeding the fourth, turning it a new round of hot field for research and application.