“公共新闻”理念与地方电视台的社区化

Public Journalism and Communalization of Local TV Station

随着中国电视发展格局的演变,地方电视台的生存空间越来越被压缩。地方电视台要获得自身的发展,必须要在理念上有所突破,而公共新闻理念对地方电视台具有某种程度的适应性。在这种理念的指引下,地方电视台得社区化是一个有着广阔前景的发展取向。

With the development of TV industry, the local TV station＇s lebensraum become more and more small. In this article, the author argues that the strategy of the local TV station＇s development must be changed if they want to get the opportunity of subsistence. Public journalism suits the need of local TV station, and communalization of local TV station is a good choice.