大众传媒对农体育传播的缺位思考

The Reflection on the Mass Media Vacancy of Peasants' Sports Communication

采用文献法、实地调查法,从丹阳市农民体育的现状入手,分析农民对体育的需求,指出大众传媒对农体育传播的缺位现实,并提出利用大众传媒培养农民体育意识和体育行为的策略即重视对农体育文化的传播;加强农民体育意识的培养;创办对农传播的专业体育频道,做好农民体育栏目;增强体育节目的互动性和农民参与度以求得传媒和农民体育的共赢。

The authors analyze the peasants＇ demands for sports from the present situation of peasants＇ sports of Danyang City by means of on - the- spot investigation and documentary study. Meanwhile, the authors point out the vacancy of mass rnedia during its sports communication to peasants and put forward some strategies to cultivate peasants＇ sports awareness and conductions through the usage of mass media, namely, pay attention to nurturing the peasants＇ sports culture and awareness, set up professional sports channel and columns for peasants, enhance the interaction and participation of peasants＇ sports programs to gain mutual success of mass media and peasants＇ sports.