河南省大学生体育消费及健身活动现状研究

Research on the Current Situation of Sports Consumption and Exercise Activities of College Students in Henan Province

采用文献资料、问卷调查、数理统计等方法,对河南省十所高校大学生的体育消费意识、动机、消费结构水平及健身活动现状进行了调查研究。结果显示:目前河南省大学生具有较强的体育消费、体育健身意识,但体育消费水平仍处于初期阶段;体育消费以实物消费为主;消费动机呈多元化特征;制约大学生体育消费的主要因素是经济能力有限、缺乏体育场(馆)设施、消费价格高。

the method of documentary, questionnaire, investigation and mathematical statistics are widely used in the article to investigate and research the consciousness, motivation of sports consumption, the structure level of consumption as well as physical activities of college students from 10 universities and colleges in Henan province.The result shows the college students in Henan province has possessed better consciousuess of sports consumption and that of exercise, but the general consumption level is preliminary, material consumption id the main type, consumption motivation manifest pluralism, the main factors that affect sports consumption are limitation of economic ability, insufficiency of gyms , facilities and high consumption price.