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数据挖掘在网上零售中的应用研究

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摘要 分析了网上零售型企业面临的问题,提出了基于数据挖掘技术的解决方案,描述了该方案的体系结构和主要功能,并以产品推荐为例展示了应用的过程。
作者 肖开锋 杨雷
出处 《商场现代化》 北大核心 2006年第10S期81-82,共2页
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