内部营销——服务企业竞争优势的基础

The Internal Marketing——the Foundation of Competitive Advantages of the Service Enterprise

介绍了内部营销的定义,阐述了内部营销理论的发展过程,分析了内部营销怎样给服务企业带来竞争优势,最后使用外部营销的基本方法讨论了怎样进行内部营销。

This paper introduces the definition of the internal marketing, expounds the developing course of the internal marketing theory, analyzes on how the internal marketing to bring about the competitive advantage to the service enterprise, and discusses how to carry out the internal marketing by using the basic methods of the external marketing.