试论开拓国际市场的战略与策略

On the Strategy of Developing international Market

随着世界经济形势的发展变化，企业实行国际化经营已成为一种不可逆转的发展趋势．实行国际化经营的重要战略步骤则是开拓国际市场．而开拓国际市场本身又是一项十分复杂和困难的活动．要使这项活动得以成功而有效地开展起来，必须要有符合实际的战略方针作指导，另外还要加上科学的方法和人员组织上的保证．对开拓国际市场的四条战略和四种具体的方法以及开拓国际市场所必需的人员和组织条件进行了探讨。

In recent years, it has ho a unconvertible tendency that enterprises make the international opera- tion,according to the development of the world economics. To make the international operation,it is onevery important step to develop the international market,and it is also a much complicated and difficult step. The guarantee, to the snare of developing the interntional market, is to hold on the suitable strate-gy, and the reasonable structure of the personnel and organization.In this artical four points are discussedabout the strategies of developing international market.