民营企业开发旅游产品的美学思考

An Aesthetic Reflection on Tourist Products Developed by Private Enterprises

民营企业开发旅游产品,要注重商品的美感效应,要从大自然和社会中开拓美的源泉,提高旅游商品的观赏性与收藏性。开发形式多样的旅游产品,必须在形体的点、线、面、体诸方面追求美的价值,发挥美的功能,生产精美的工艺制品,提升旅游市场的文化品味。旅游商品的生产销售,要充分运用色彩的情感功能,调节人的各种精神需求,把旅游产品色彩的美学内涵不断发展到新境界。

When developing tourist products, private enterprises should attach importance to their aesthetic effect, explore the sources of beauty from nature and society and upgrade their visual effect. In order to develop varieties of tourist products, it is necessary to pursue the value of beauty in all the aspects, bring into play the function of beauty, manufacture delicate handicrafts and improve the cultural taste of the tourist market. The production and sales of tourist products need the full application of the emotional function of colors, adjustment of human spiritual needs, and in this way the aesthetic connotation will go up to a new stage.