试论老年人旅游市场

Analysis of Senior Tourism Market

人口老龄化是当今世界各国面临的一个普遍问题,我国也不例外。面对如此庞大的老年人群体,如何满足其消费需求,是各种市场开发者需要亟待解决的重大课题。开发老年人消费市场,已成为当前完善市场结构、提高经济效益不可或缺的内容,是关爱老年人与构建和谐社会内容的重要组成部分。目前,旅游消费是老年人消费非常重要的部分。老年人旅游市场有巨大的空间,但是也存在很多问题。只有很好地认识并解决这些问题,引导老年人旅游市场的良性发展,才能实现经济和社会的“双赢”。

The trend of aging is a worldwide problem, and China also faces this challenge. How we, having such a huge senior population, can satisfy their consuming needs is an urgent problem to solve. Developing a consuming market for seniors is an indispensable content in the process of perfecting market structure and enhancing economic beneficial result, and it is an important part of showing concern for senior people and constructing the harmonious society. At present, an important part of senior people＇s consumption is tourism. There is a huge market for senior people＇s tourism, but it also has some problems. Only by resolving these problems and developing senior tourism market in a better way can we achieve the win-win aim both in economy and society