红色旅游客源市场开发探析——以韶山为例

On the Development of Tourist Source Market of Red-tourism

要推动红色旅游市场的可持续发展,必须研究客源市场,加大市场开发力度。根据对旅游客源市场的空间结构理论、时间结构理论和旅游消费者行为的分析,韶山作为重要的红色旅游地,客源市场在时间分布、空间分布和旅游者基本特征等方面,具有典型的红色旅游市场的特点,客源市场的开发必须在市场定位、区域合作和产品开发等方面采取一系列相应的措施。

In order to maintain the sustainable development of red - tourism market, we must research the source market to promote it to develop. According to the theory of space structure, time structure and analysis of tourism consumers, Shaoshan, as an important red -tourism place, has typical red- tourism market characteristics, so the development measures should be taken in market orientation, area co - operation and products development.