摘要
随着国际旅游市场竞争的激烈化,福建省对入境旅游市场进行准确定位并重点开发对于福建省入境旅游市场的未来发展非常关键。本文首先利用RCA指数测度了福建省在各入境旅游市场上的竞争力,然后利用重要性-业绩分析方法(IPA)从静态和动态两个角度分析了福建省在各个入境旅游市场上的竞争力与该市场在中国入境旅游市场上的重要性的关系。
With the severity of international tourism market competition, it is important for Fujian province to locate its tourism markets exactly and develop them as a key. The paper, using RCA index, first measures the competitiveness of Fujian in every inbound tourism market . Then, it analyzes the relationship between competitiveness in Fujian＇s every tourism market and the market＇s importance in Chinese tourism market by Importance - Performance Analysis Method （IPA） from static and dynamic points.
出处
《福建师范大学学报（哲学社会科学版）》
CSSCI
北大核心
2006年第5期18-22,57,共6页
Journal of Fujian Normal University:Philosophy and Social Sciences Edition
基金
福建省科技厅软科学课题"福建省入境旅游市场开发研究"(编号:2005R005)
